Why would someone sign up with your Service Bureau? | Service Bureau Accelerator Podcast E6

by | Sep 29, 2023

In this high-stakes game of tax prep software sales, standing out from the crowded field is crucial for service bureaus looking to attract new customers. But how do you outshine competitors offering the exact same tech solutions? Ross, Tia, and Baldeep pull back the curtain on what really separates the contenders from the pretenders in “Why would someone sign up with your Service Bureau?”. Tune in to hear their candid discussion on proving your value goes far beyond basic software and support. Get insider strategies for crafting full-featured “offer stacks,” negotiating lucrative referral partnerships, and unlocking hidden fees clients don’t even know about.

Other subjects we covered on the show:

  • Tactics for transparently navigating pricing complexity and customizing deals
  • Simple ways to start offering extra value before expanding your toolkit
  • Relationship-building techniques like exclusive community groups and solution templates



Looking for more Service Bureau Accelerator content? Check out ServiceBureauAccelerator.com/podcast


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[00:00:00] Welcome to episode number six of the Service Bureau Accelerator podcast. I am here with Ross, uncle Ross, daddy Ross, AKA, also known as uncle Ross and Tia, the tax goddess, what we’re going to cover today, what we’re going to talk about today, I know we go off topic.

A lot of you guys have been watching our prior episodes, but what we’re going to talk about today is why would someone sign up with your service bureau? So Ross, Tia, I don’t know which one of you guys want to kind of set the agenda. And then we’ll dive in.

I can I can dive into this because I know it. It’s something that’s really top of mind. I think we’ve heard it a lot as well. I know in the past couple of years doing a lot of our presentations, webinars, it’s a question that it doesn’t come up all the time, but it is a fairly common question where people are like, okay, well, you know, if I have, I’m just going to use TaxSlayer as an example.

You know, if I’ve got a service group with TaxSlayer. And someone else is already using TaxSlayer, whether direct or under another service bureau. [00:01:00] It’s like, well, why would they come and sign up with me? Right. It’s like, they already have the same software. Why would they come up and sign up with me?

And that’s a totally fair question, right? Because it’s like, well, there’s no difference in the software. And at the end of the day, you’re right, however, there’s a couple of things that we’re going to get into here on this conversation. Some things are going to be revolving around the deal points that are not always the same.

So there’s a lot of variance there but really what we’re going to dive into, and this is something that has been a huge part of what we kind of teach in our program is how to offer more than just software and tech support. Cause realistically at the end of the day, that’s what pretty much everyone’s getting whenever they’re buying when, you know, whatever they, whoever they’re buying their software from, they’re just getting software and tech support.

So how can you change that and offer more than just software and tech support? To make people want to sign up with you versus where they’re currently under. So that’s kind of some of the topics that we’re going to dive into. We’re gonna break this down a lot more. We’ve got a little like example slides here that we’re gonna show as well, but that’s typically what we always start with is like, well, how are you going to differentiate yourself?

And [00:02:00] it can be as complex as you want, or it can be as simple as you want. Some of our previous episodes, we talked about some of our like different revenue models, whether you’re doing like a business in a box or you’re doing software sales with value added resources. If you add only just a couple things to your offer, apart from software and tech support, you’re already offering more than about 99% of the service bureaus or the software companies out there.

So, it’s a really small step to take, to actually completely differentiate yourself and have a much better offer and a stronger offer that you can go out and sell with. So that’s kind of the stuff that we’re going to dive into. On that, let’s start with what do softwares typically provide?

And how much do they typically charge for that? We’ve talked about this a lot with as far as like the fees and everything that people typically pay. Tia, do you want to share your kind of experience? I know we’ve kind of mentioned this a little bit before, but I think it’s a good area to start with you.

Before you joined our program, you were getting your software. What was that relationship like with the software provider? Were they doing anything above and beyond? Like, can you just break that down and share a [00:03:00] little bit that.

Yeah. So, you know, I got around. I was with about three service bureaus before, so I was in these streets a little bit.

But one thing they had in common was they all provided the same thing. Software and tech support. That was it. They charged me more. You know, I started to get a little clever and at least the front end calls. I started to negotiate that better was completely ignorant to the back end cost of things because I believe the stories they told me.

But I, Ooh yeah. Let me think the first, I would have to say with my first service bureau and I had let me be clear. I had my own Ethan. So let’s start there. I had my own Ethan. I was paying, I had to pay 2, 000 upfront. And then I also had to pay 20% [00:04:00] of my preparation fee.

With an Ethan?


She wasn’t lying. She wasn’t lying when she said the other

Oh, you got hoes.

episode or something. She said she was getting bent over left and right.

I was getting


20% and then my total fees were $217 for my client. I was getting zero of that. So yeah, that’s how my journey started in the industry. Now I’m 20 years younger, you know, I’ve met the service bureau, you know, I got eliminated. I’m good. But that’s how it started. And I was happy with that deal though.

So, you’re the ones that bent over with the smile.


I wanted to drop the soaps.

So if those people that were expecting a boring ass podcast. Well, I guess.[00:05:00]

Yeah. This is not it.

Kind of conversations we have inside the group.


And the thing was, the crazy part is I thought that the offer was the price. I thought that was the offer. Like my only goal was to get a better price and that was the offer, not the training, not the calls, not anything like that. And kind of to go back, when you said offer, I didn’t even know what that was before.

I didn’t know what an offer was, so not knowing what it was, being presented an offer, and then now packaging offers for other people, I have a better understanding of that. But for me, I just thought that was the offer. You got the textbook, got software, just figure out how to get it the cheapest on the front end.

Yeah. Yeah. Maybe we should actually on like dive into that as well. Just like talking about creating offers because that’s why and really at the end of the day the core thing that we talk about when we’re like, okay, well, why would someone sign up with your service bureau versus someone else?

Well, first of all, [00:06:00] 95% of people are just getting hit up with ridiculous fees. So immediately just on the dollars and cents, that’s one area. Selling with transparency is a whole other thing as well. We can get into, and also selling with more value, which is what Tia was talking about is like with an offer.

So an offer is basically laying out what you’re actually going to provide them with your software. And laying it out in a manner that is easy to understand and demonstrates more value than what the actual ticket cost is of the product. Right. So, for example now, again, most people out there, they’re just selling software and tech support and that’s it.

Right. But if you elaborate on, if you say, Hey my software, it also comes with unlimited seats. So as you grow your business, you know, you can have more and more prepares in there there’s unlimited e-filing. So as you grow your customer base, there’s no additional fees, right? If you literally lay everything out like that and present it in a manner, that’s a little bit more digestible.

You’re creating what’s called like an offer stack where you’re just highlighting all the core aspects. Now, at the end of the day, everyone pretty much [00:07:00] has unlimited e-files, everyone has unlimited seats. Like you’re still selling the same shit. So what we really talk about as well in our program and why someone would want to buy your package over someone else is by trying to sell more than just software and tech support.

What things can you have you done in your business that you can show people how to do? What kind of like documents do you have resources, templates, checklists? Maybe you put together a really good referral program in your office that you can show them how to go and repeat to help them acquire more customers, right?

Any little things like that, any value added trainings, any resources, checklists, templates that you can now offer in addition to your software and tech support. If you have the same price point for, you know, one software package, where it’s just software and tech support or option B, where it’s the same price.

And there’s so much more that’s able that you’re offering. Someone’s going to go for that. No, it’s a no brainer.

Show the slides. Let’s show the slides. We have slides on this from one of our presentation.

Yeah. Pull it.

So, if you guys are listening on Spotify or Apple, whatever, go on YouTube. [00:08:00] We actually share our screen here.

Yeah. YouTube.

Let’s see.

You gotta see our beautiful faces. Well, at least mine. I don’t know about everyone’s.

Tia slide you in there?

Alright I’m not gonna.

Sharing presenter view. So.

No, that’s fine. So, yeah, if you guys are watching, if you guys are on YouTube, if you’re not, again, like, we’ve got it all on video here.

But basically we have a slide up and it’s a value proposition exercise. Now, we used to have this in our webinar. We kind of took it away ’cause it’s like, wow, we could kind of explain as well, but.

No, just tell him why you really took it away.

That could help quite a bit more.

I it away cause Ross did a couple of the webinars when I was moving, and he talks too fucking slow, so he had to delete slides.

It’s too long. Yeah. I had to trim the webinar a lot. I’m too slow.

Yeah. I liked it. But I feel like I get more applications, so I don’t know. Maybe the slowing.

Maybe I talk too fast, and people are like, oh.

So anyways.

What was that?

Oh, wait, what the hell did he


That mothafucka say?

I’ve never attended your webinar, but I know like Baldeep comes with the energy, [00:09:00] I like his energy when he comes on the webinar.

I do too. I spend a lot more time on the heat checks and like getting people to type in chat. Like, if I don’t get it. No. It’s not courteous. It’s like, pay the fucking pension. If I don’t have enough yeses at a point, I’m like, guys, I’m going to wait.

You’re on the webinar type in chat. All right. Now I will continue, but it’s for engagement. We’ll teach you guys that stuff in our in our program. So on the slide here, yeah, we basically got like, we’ve got like package number one $997, it’s called the synergy tax software package. It’s tax software and tech support, right?

Now you could bullet point it or whatever, but at the end of the day, it’s tax offer and tech support, or we go option number two, we have package number two, it’s 997, and it’s called the synergy tax office accelerator, which comes with tax software and tech support, the 10 X referral strategy, how to recruit an army prepares and the secret strategy to add a hundred new clients to your business this tax season.

Which option do you want, right? Option number one, just the synergy tax offer package with software and tech support or option number two, the [00:10:00] synergy tax office accelerator with the 10 X referral strategy, how to recruit an army of prepares and the secret strategy to add a hundred new clients to your tax business.

Same price point, totally different offers.

Drop in the chat, what you choose.

In the comments.

I’m going with

Put it in the comments. We want to see those comments.

It’s a lot.

Yeah, yeah, this isn’t Zoom. It’s not live, but put in the comments, which package do you want? Option number

one or two.

And a lot of people.

And all, yeah, I was just going to say, all it takes is recording a hand.

Like those are literally just like three videos that you could record once. It maybe takes you like one or two hours. And now you’ve just got a package that absolutely blows your competition out of the water.

Let’s think about that, right? Somebody goes direct to the tax software. They’re paying say $1,200 for a license and tech support. They don’t get any of that. They don’t get any of that. Right. Even if it’s the same software. So, and it’s not like Ross said, it’s not complicated. Right. And [00:11:00] that this couple of videos, maybe a couple of handouts, if you want to go crazy, but the whole point of it is it’s something that can be fulfilled quickly.

And recorded once and fulfilled to many. Right. So like when we do our webinars and we sell the Service Bureau Accelerator, and all that, there’s a lot of training videos, but we also have a lot of stuff that we do manually, but if we had to go and train everything. One on one, we would never be able to grow.

It’d be impossible

Well, and our price point. Would be way more because you can’t scale.

So as you’re growing, thinking about growing your service Bureau, you have to think about ways you can package things up for scale and not go the route where a lot of people, we see the mistake a lot of people make when we try and tell them not to do it, but some people do what they want, where they think that they have to make a custom package for every single person that they speak to. We don’t, we sell one thing to everybody. And it makes your life easier. One thing, one package, one software.

I got in trouble because of [00:12:00] that.

What happened to you?

I got in trouble because of that. Because one lady contacted me, and that’s through the process, I told her. She wasn’t going to be a good fit and she sent me a nasty email and said, why would you market to me if you’re not going to service me? Just because y’all marketing, you doesn’t mean you’re a good fit.

Baldeep is your fault. I should have gave her your telephone number.

No. Cause I only sell this one thing and you’re trying to buy a product I don’t sell. That’s why it’s not a good fit.

I can’t control Facebook ads.


So, I hope that first part like makes sense. I know a lot of times, like when we show that stuff, it’s like, it’s a pretty easy, no brainer. It’s like, yeah, obviously number two. Now I look at the end of the day, it’s going to take a bit of work to come up with this.

You know, if you guys have, you know, there’s stuff that you want to teach or you want to train or things that you can provide that have additional value. It takes a little bit of work, but again, it’s the longterm, the residual benefits that you get off of it, right? It’s an asset that you now have in your business.

[00:13:00] You took an hour, maybe to record some training may probably even less than that, but let’s say it took an hour. Okay, that’s fine. But as you provide that to 10 people, 20 people, 50 people, a hundred people, you know, now you’re talking about like seconds it took to deliver that for each person. So, it’s really just like that long term picture of creating assets in your business that you can leverage again and again, and be able to offer more value and help you really kind of tip those scales and close more deals.

Now another thing as well that we want to dive into is why would someone sign up with your service bureau versus software, let’s do probably the most challenging comparison is if someone is basically getting their software. Let’s use that again.

Like Slayer as an example, they’re direct with TaxSlayer. They’re getting a certain amount of fees. Why would they want to join your service bureau and in Baldeep, do you want to, touch on that? Just on like on the actual fees and the price points that you’d be able to


I mean, technically if they’re direct, you’re not going to take.

I know that I know that, but For an example.

I mean, you know, it’s [00:14:00] not like that example we use that in the past, let’s use a different example. We actually use that like two episodes ago. So you guys want to, I think two episodes, three episodes ago, we used, we broke that down.

All, It’s all a…

Let’s just look at the example of. Let’s do Service Bureau example, right? Let’s do Service Bureau example. So, with the Service Bureau example, when you’re, say, somebody’s with another Service Bureau that has the same software, because that’s a lot easier to, especially if they’re the same ones, you can just move them over. It’s going to be a lot more common. So, say somebody’s with TIA Service Bureau. TIA is charging, say, let’s just say $40 Service Bureau fee. So, only markup for TIA is 40 Service Bureau fee. But all she’s doing is software and tech support, right? So, and that’s the majority of servers bureaus are out there. You coming in, even at that same price with a better offer stack automatically puts you ahead of the game.

Now you could change your price. And I’m thinking a lot of people, what they don’t [00:15:00] do enough is they don’t give enough people milestones. Like there’s nothing wrong with having a $40 service bureau fee, a $50, a $60 service bureau fee. But what a lot of people don’t do is they don’t actually give people milestones to share in those incentives.

So, if I came to one of Tia’s customers and said, Hey, yeah I have a $40 service bureau fee. This is the package and I have maybe this extra value. Oh, but I don’t want to leave Tia just for a couple of things like this. Well, also, Hey, as you grow and you hit this, and this, you start making these extra money.

Like there’s other ways to kind of do it where you’re not just racing to the bottom, but you’re giving people milestones and goals to actually attain and hit. So I think that’s an example we haven’t really spoken about on this podcast yet.

Yeah I want to piggyback off that as well, because there’s also another thing that you can do is in those fees you can also, and most people don’t realize this again, like again, 95% of like EROs when they get into the bank product fee sheets, they don’t know where any of that money’s going.

So if you are also more transparent and you’re explaining where [00:16:00] that money goes, and then you also say, Hey, by the way, there’s this other bucket where I can add an additional amount of dollars. Up to this amount, how much do you want to put on that? They go, Oh shit, I didn’t know, I had that option.

So even just letting people know, explaining how the fees work and where the money goes and saying, Hey, in this area like the fee is $40, but it can go up to $99.

Do you want to add another $50 on top of it? It comes out of your customers refund, but then that money will get paid out to you. Do you want to add on to it? And they’re like, whoa, I didn’t even know that was an option before. So you can actually show them where there’s more money that they can create dollars in their bank account that never existed before.

Yeah. And even also besides that, and like, and I think something we didn’t speak about on this podcast yet is if you’re set up as a proper service bureau, like, besides when you talk about service bureau deals and stuff, one of the things you need to make sure, actually, we didn’t bring this up on the other podcasts is you need to make sure you’re getting your service bureau fees in real time.

Like we’ve brought over people that, that were service quote unquote service bureaus, [00:17:00] but they had to wait till the summer to get their service bureau fees. Now that’s where typically when you get add on fees and incentives, service bureau fees get paid to you in real time as the products fund.

So you could set up those milestones that we spoke about. And you could put somebody’s extra money on your service bureau fee. And then that just gives you the ability to pay that your customer out sooner, because now you don’t have to wait till, you know, June, July to get it. You’re going to be getting it in real time.

So now, you know, be mindful and keep a separate bank account for that money so that you don’t go spend it, right. So you can track it better. There’s a lot of people that make that mistake and they put it all in there because they still have tax offices. And they’re putting that same money in their tax office.

Then they lose track, but yeah.

Yeah. And it’s a powerful thing psychologically as well. When, like when you’re working in season and if you’re doing it live with service bureau fees and like in season you’re transferring them, you’re, you know, wire transferring them. A couple thousand dollars here and there, they’re like, holy, like where did this, like, they don’t realize where that money’s coming from.

And it’s just like, wow, I [00:18:00] never had this before. And again, like we were talking about other retention strategies that you can implement to really bring people over and have them want to join you versus anyone else. If you set these things up, right.

And again, being transparent, and articulating this stuff is just, that’s another aspect that has been completely lacking in the industry that alone, and just being a solid person that’s going to be like upfront and straight up with them and shoot straight that alone is enough to almost close the deal. Cause they’re like, Oh my God, like no one ever told me this shit before. No one would want to explain it to me.

So. Even just breaking that down can really help like, Tia, I know you mentioned that before with your previous deals and you’ve talked to tons of people in our group where they’re like I can’t believe how or they don’t they get on the kickoff call with you and they’re like, all right, tell me the real thing.

You’re like, no, this is this is it like there’s no secrets.

It’s really been a personal journey for myself. So when I’m speaking to the fam, I call them I’m speaking from my real pain points and then also like my real victories as well. So it’s really like, I’m giving you like the role and be like, [00:19:00] yeah, you want me to pull out my bank account and pull up numbers, you know, situation.

But I do want to clarify for everyone listening when we’re talking about selling one package, one offer, and not creating packages for other people. That is completely separate than giving different fees. Negotiating different fees for different individuals. You can have your one package. So if your one package is the Synergy Accelerator Program, that’s great.

But if you have someone that wants to join, and you see that they have a good amount of volume. Maybe your standard service barrel fee is 69. You can give them a discount or you can give them a profit share of that service. But now that can be customized depending on the person and you can just add that in the contract.

But the product, the actual offer should stay the same. So I just wanted to kind of,


you know, clarify that. You can fluctuate that.

Scenario like that, you may give them all the service bureau fee, right? Because you can, you’re making [00:20:00] other money on the volume incentives and other things, right? So, you know, a concept that we talk a lot about inside our group and everything else is don’t be penny wise dollar foolish. At the end of the day, the volume is going to make the difference.

And it’s intimidating. Let me say, I know you guys like I’m telling y’all one of the biggest parts of doing the offer when I first started, which was really intimidating was knowing what I offer. Like what do I offer? What can I offer? I don’t have a big corporation behind me. I don’t have a big team behind me.

Like I don’t have access to all of these things. And one of the things that you guys really broke down and we start to implement more into the training is do with what you have, so you don’t always have to have a 100 prepared development strategy. It could just be 1 or 2 calls a month [00:21:00] that you’re doing with the group, and maybe you’re doing a coaching call or something.

Like I said, just the mere fact that my E. R. O. S. Can text me like that’s access to me. I could be doing other things like that’s a value add on. So in our program, we actually have an exercise that shows you how to create the things that you know how to do what you’ve learned so that you can make your offer really align with what your experience is.

Yeah, because I have seen a lot of people that look at what someone else is doing. They want to offer all this, like you want to offer a, like a training on schedule ease and all this stuff. And you don’t know that, like, you’re not on that level yet. But so learning and understanding like what you can what is the word you use Ross what you can execute, what you can deliver.

Yeah, knowing what you can deliver. Yeah, I can do two calls a month and I stress me out. Maybe I don’t know how to do recordings, but I can do [00:22:00] three life trainings and I can zoom record those and then I can upload those in a drive because I don’t know how to use the teachable or tax Nitro like really understand that what you have and who you are.

is that in itself is enough. And again, when you compare it to what they’re getting is still more.

Yeah yeah, you add a couple things and it’s more than what

Yeah. Just a few things. It’s more than enough. Cause I know people in their first year, this is, I’m sorry. The OGs, but y’all were stressing yourself out. We were stressing ourselves out trying to go above and beyond when we were looking at what we had to really compete against and it was nothing.

The old, keep it simple. Stupid.

Yeah. Kiss.

Keep it stupid simple.

Keep it stupid, simple. Keep it simple, stupid. I don’t know. Either way.

Thought it was keep it simple, sweetie. Why are you guys so mean.

Okay. Keep it. Yeah, you got to that the community liaison. Keep it simple, sweetie. But yeah, that’s really all. And I thank you for simplifying that to Tia . I know. I know. Like, obviously, if you look at, like, what we offer in the Service Bureau [00:23:00] accelerator, like, we just go, like, go crazy where the most frequently asked question now is like, is this a scam? It’s like, is it too good to be true? Because we just offer so much shit that it’s like, well, like, no, we just have an insane offer, but you don’t have to, but you do not have to go that far, right?

When you’re just a service, when you’re a service bureau, just selling your software just, it takes, it’s very simple. You just keep it simple. Play to what your strengths, what your play to your wheelhouse, what your knowledge pool is pull from that, put together a couple extra things.

You’re done. That’s it.

Yeah, pull for me.

Have to be calls if you do want to build a community, right? Maybe you set up with a little Facebook group just for people who are on your software, where it’s like, Hey, you got the software and you get to join this exclusive group of, you know, other EROs that are all like building a small community to network and help each other grow boom, like that in itself is like exclusivity that people want to buy.

Right. Scarcity, exclusivity, use those little things and you can add in, you know, a lot of value because people always have that FOMO. They’re like, well, shit, what’s going on in that little group. I want to be a part of it. I want to know what’s going on inside. So sign me [00:24:00] up.

Yeah. And another thing I would recommend is to build your value of around what’s available. Like, look at what you are promising, look at how much time you have available, and then let that also be the determining factor. Like, I would love to do coaching calls once a week, but my daughter has softball practice.

Busy going on vacations, you know.

No, just softball practice. It’s the softball , that’s the problem.

Oh yeah. Oh, softball.

Were telling Tia, hey Tia, we need you to do kickoff calls for the group last year cuz we were doing them scheduled. And I was like, I’ll just make sure we don’t have Monday or Friday cuz I don’t like to go on your long weekends and all that bullshit.

Yeah, I’m gonna, I’m gonna be gone between that and the softball is a lot. So I only could do.

That’s the way to do it.

Got a boyfriend now.

People are happy with that. I know. That’s even less time, that’s why there’s only one call. You better be like I’m responding to the text messages. [00:25:00] But you all have made me feel so comfortable in knowing that what I can offer is enough because a lot of times we do feel like we have to, one, we feel bad about charging $1,200 or $2,000, or $3,000.

And so then we feel like we have to compensate for that price to make it match. But when you think about the price of the software, a lot of us were paying like $1,200 to $1,500 anyway. You know, for a crappy deal. So we’re always going to be overvalued in anything else that we do. That’s just my little, you know, gems to the community.

Yeah. Makes sense.

The service bureau is like the easiest. If you’re trying to get into the tax industry, it’s literally the easiest thing you can do. Whether you’re a mom, senior citizen, retired, it is super, super easy. Easier than a tax office.

Oh, so it’s funny. Can you bring that up? Cause I think we’ve this year, for some reason, we’ve gotten more people on our webinars that have no industry experience. Look, you could take them on. We have a lot [00:26:00] of service bureaus that would be more than happy to take a new person under their wing and help them start their service bureau if that’s what they want.

But they’re probably not for us just because we’re not going to show you, we’re not going to, if you don’t know what a bank product is, like, we’re not going to sit here and try and explain it to you. Like our programs, like, Hey, you already have industry knowledge and you don’t need to have, you don’t have to do taxes, but you have to have industry knowledge to really understand certain concepts. We’re not going to break those down. Right. We’ll break down where the money is.

Well, I didn’t know what a bank product was. I didn’t even know what a bank product was and I was a tax professional.

You’re like, I don’t know, but I’m doing them.

You were doing them. So you knew what they were. You may just, you may have just not realized the nuance of what I’m saying is like, no, we’ve gotten people that have that for some reasons, I don’t know, we got to fix our ads, but no zero tax experience at all. If you know nothing about tax softwares or bank products there, maybe go to Tia. She’ll help you.[00:27:00]

Yeah. Well, I look, I was going to say, I was going to say, Tia is not wrong. Like it is by far


Like the best business that it’s definitely easier. But we want experienced people. We want people to know what they’re doing, but it is for sure. If I was like walking into the tax industry, this would be the best business model to get started in by far, like a hundred percent, without a doubt.

But there is a lot of nuance. Like there is a lot

of things he’s going to learn.

It just helps if you have industry experience.

Well, and I do also want to make clear though, because some people do think it’s from your service bureau, do you have to have a tax office? And we do have people that are accountants and that are tax professionals that were tax professionals. And on their service bureau they don’t have to have a tax office and you don’t have to have an Ethan.

Well, put to putting it simply like the two biggest service bureaus in the industry never had tax offices.


So you don’t need to.

Drop the bomb.

You don’t need to, you don’t need to have never have done taxes, right? [00:28:00] So there’s a misconception that.

Thanks, Ross. Just add insult

a misconception there that you need to, but you don’t.

Right. You just need to know how to sell. If you don’t have that,

Have you ever done tax? Oh, yeah. Yeah. Okay. I’m gonna say, wait a minute, Baldeep. Have you ever owned a tax office?

Many moons ago. But yeah, you just need to know how to be able to go out and market and sell. And that’s it.

And if there’s any people that are watching that are like, Oh, I’m good at sales, like, and I can build a sales team and all that. And you just need a product to sell. Then yeah, it may be something that it’s very lucrative. It’s very residual based, right? That’s, what’s beneficial about it.

You know, you build it up and you build your systems and you know, year over year. You got that residual. So, but yeah, I think that that’s a good place to, to end the call. Or is there anything else we want to talk about?

Just just a quick repeat again, guys, remember to you know, again the [00:29:00] episode is why would someone sign up with your service bureau versus anyone else? Yeah. Just sell with value, right? Just add some extra value to it. And you’re going to put yourself ahead of 95%

value and transparency, right? Like don’t, there’s a lot of people out there that say one thing and do another. Just don’t be that.

Yep. And we’ve pissed off a lot of people because we’ve been transparent and taught people the numbers. And they’re like what is going on?

And if you are a part of our community, we do have a full training on how to build your offers and value add.

Go watch it.

Good stuff.

Yeah. I believe module.

Make sure you pick the path. Cause there’s some people we started catching, like didn’t pick a path. Yeah. We’re fixing that. We’re making sure everybody’s got access to what they has gone through certain steps.

Yeah. Catching

ahead. Watch it three times. Watch it three times. Module three.

three, creating your offers. Right.

[00:30:00] And for those of you who are not yet in the program we got all the links and information and the show notes, the comments and the description of the, wherever you’re watching, if you’re on Spotify or YouTube. So go ahead, check us out. You can head on over to our website as well.

Attend one of our webinars, best way to get more information to learn about our program. Hopefully we’ll see you on one of those calls and booking with one or team and we’ll help you on your way to start your own service


Well, let’s wrap it up till we meet again.

All right. Take care.