Doubled Her Service Bureau by Focusing on One Thing | SBA Podcast EP 41

Baldeep (00:00) All right, well, welcome to another episode of the Service Bureau Accelerator interview series. I am here with Ross and Ugonna. Ross, if you want to go ahead and kick things off.

Ross (00:11) Right, so Ugonna, thanks for joining. Happy to have you here. How you doing?

Ugonna (00:14) Thanks for coming. I’m doing great. How are y’all today?

Ross (00:18) Very good, very good. So, if you wanna kick things off and just kind of share, introduce yourself to the hundreds of thousands, millions of people who might be watching this video. But just introduce yourself real quick, share a little bit about your background in the industry and ultimately kind of like what led you to becoming a Service Bureau.

Ugonna (00:41) All right, so my name is Ugonna. I am born and raised in Houston, Texas. So I do have a background in accounting. I did graduate with that degree. I was the type of person who got on Google and looked up the degrees that was the highest paying and said that’s the one I’m going for.

And back then they said accounting was it. When they said accounting was it, I graduated, through that whole journey, only to realize there’s no money in accounting for real. Not only is there no money in accounting for real, somebody who left high school could get my job title. The competition was there and it did not matter what the accolades were. So with that being said, that led me into the tax industry.

I had no experience, no internships. I just had the volunteer income tax program, which inspired me to kind of just go with what I know just so that I could get hired in the job market. So with that being said, I started my tax business and it was pretty successful starting out. One thing that I started dealing with in my tax business is the fact that every time that I brought people on, I didn’t know how to duplicate. I didn’t know how to hire team members on or people under me who would be able to reach my goals, not only reach my goals, but just produce at the bare minimum. The deal was good enough for you to want to produce, you make most of the money, but you’re not. That was one thing I was dealing with. Another thing that I was dealing with was a high turnover rate. Every year I’m creating a new team. That was another thing. Another thing, the third thing I was dealing with was the fact that even if I have somebody that was in my team or that was a part of my business, I felt like there was, if I’m using the correct term, a bottleneck. Once you want to grow, I then look like a threat to you or my model then looks like a threat to you. So I saw other business models who are mastering this team growth and I heard the idea of what a Service Bureau was. In me trying to master it, I wind up in New Orleans, Louisiana. That’s where I met Tamika. Me and Tamika met in New Orleans, Louisiana for a particular Service Bureau master class where we paid $3,000 to get there and learn how to become a Service Bureau. And essentially when we got there, we learned in real time that you’re not teaching me how to be a Service Bureau. You’re teaching me how to be a middleman. There was a, the deal could essentially be a middleman deal if it wanted to be. It was the fact that nothing about it served my interest. It was not a benefit to my business. And I came to the table where they were telling us what the back end fees were, what we could not change. So I could perceive all the challenges up front. I was somebody coming from using Drake software. I had never necessarily been a middleman in my own business thus far. And I don’t mind making that move, it’s just a matter of if you create an environment for me where I can grow and I see the path upward. That’s what that situation did not give me and in that time me and Tamika said you know what let’s figure it out. I remember, and the reason why to this day I have a strong affinity for email marketing is because I’m like first off who the hell gave them my information, but Service Bureau Accelerator is in my email. I see them all the time, they’re nurturing me, they’re giving me information and I think I don’t know. I wouldn’t know what this business model was called if not for seeing that in my email all along. So at the time when I had left the opportunity that I thought was going to be worth it, I remember coming across one of the emails that you all had in my inbox. I decided to go ahead and explore the opportunity and when I did, I felt like you all catered to everything that I was looking for in my business. You guys gave me tools, you all had strategy, you all actually kind of held our, y’all hold our hand in the process and essentially instead of telling me I’m giving you software and what I cannot do, you all gave me a lot of resources and told me what I could do. That’s what I was looking for in regards to service, becoming a Service Bureau or feeling like an owner in my business and leveling up. So that is what led me to you all today and I have been happy ever since.

Ross (04:49) Awesome. Love it. Love it. I’m just like, you just, you just, you just answered like my top, my like first half of all the questions. So that’s perfect. So I had a question with, the, the, like the opportunity thing that you went to before with Tamika, that was, was that, you, you said like, like middleman just, just for like another term is that, is that like, are you talking about like, you were basically like a reseller for the Service Bureau where it’s like, they’re going to be the Service Bureau and you’re going to be like a reseller just selling their software for them basically. Right.

Ugonna (05:13) Yeah, right, no real master EFIN, no real control, no access to the back end.

Ross (05:20) Yeah.

Baldeep (05:22) Ooh. And they charge, wait, they charge 3000 to go learn about that? Fuck, man. Oh.

Ross (05:23) Right. Master EFIN. Yeah.

Ugonna (05:27) Just, just to tell me to pay for the software after, so I was really seven thousand dollars in the hole. It’s embarrassing.

Ross (05:31) We gotta, so we gotta, we gotta raise our prices then. How?

Baldeep (05:36) If you’re watching this at home, you better get in before we have to readjust pricing. Make it more expensive for everyone else.

Ugonna (05:41) Look, that’s what I’m saying. Look, I’m already in y’all, so I say I have my permission. Look, I think it’s…

Ross (05:47) Yeah go ahead raise them, raise them guys go ahead. Yeah so I’m curious do you recall like do you remember what some of those deal points were and the reason why I asked this is because I know there’s a lot of people we actually I don’t know if it was like um was like one of the recent like emails oh no it’s something we adjust on our webinar this year was talking about a lot of people thinking they’re a webinar, they’re told their webinar, they’re sold a webinar. For those of you who are listening, not watching, I’m using the little rabbit ears or sorry, sorry, Service Bureau. They’re sorry. They were told they were sold a Service Bureau. They think they’re a Service Bureau. But then when they get down to it, like you said, it’s like, oh, I’m actually just a reseller. I’m just a middleman pushing someone else’s software and I’m not the actual one in the driver’s seat as a Service Bureau. So I know there’s a lot of people like that and like what, what did those deal points look like?

Ross (06:37) If you remember something like did they have to pay per license? Like did you have a base license fee, was what was like the minimum markup? Yeah.

Baldeep (06:38) Like, yeah.

Baldeep (06:44) Or you can’t go below this fee or like this is what you have to sell. Like what do you recall if you remember?

Ugonna (06:48) So she gave us deal points like Service Bureau fee was already set at $99. I can remember distinctly that there was $250 worth of fees that were already there. She told us there was $99 per license that we were getting 10 for free and then $99 for, right exactly, $99 after that, $99 per license, $250 worth of back end fees. We could not change anything.

Ross (07:07) Woo!

Baldeep (07:19) But they gave you a piece of that depending on your volume essentially.

Ugonna (07:24) A piece of it, yes indeed.

Ross (07:25) Right. Right. So it was more like, just, let’s just max everything out. And then based on your performance, we’ll determine how much, how much of that you get.

Baldeep (07:30) Without you naming names.

Ugonna (07:32) Yeah, so max everything out. Not necessarily even based on performance. They were even teaching a business model where, it looked like we have all of this that you cannot change. This is how you make the clients pay for it. That’s how they were positioning it rather than, me as a consumer, I guess my mind was still in the consumer mind frame and me thinking…

Baldeep (07:49) Got it.

Baldeep (07:56) Yeah, I mean.

Ugonna (07:56) Why would I have all of this? How can I be charging these people this amount of money for nothing? No additional value added onto it. It just didn’t seem ethical. I wanted to be able to charge a price. If I’m going to charge you $700, $2,000 for one W-2, I want to feel like I have a value that comes behind it. That way I can do it with my chest.

Ross (08:15) Yeah. Yeah.

Baldeep (08:16) Yeah. And on the flip side, like, you know, you’ve been to, I think you were at our convention this year, right? And we talk a lot about, even on the fee side, like that’s prep stuff. Like on the Service Bureau side, it’s like, be charging, charge what you’re worth, obviously. But you know, if you, I see the fees like going crazy for some people and it’s like, well, that’s why you struggle with retention, right? It’s issues like that. So we’ve fundamentally always talked about, hey, if you want to, you gotta make your money, but make sure that your package is worth the money that you’re charging.

Ugonna (08:48) Absolutely.

Ross (08:48) Yeah, yeah, make sure you’re actually providing the value for it.

Ugonna (08:53) Another thing about stepping into becoming a Service Bureau that I was worried about from the beginning is that I know how I am and especially if I could be somebody who’s talking about not being a middleman, I could perceive that being a challenge for every other ERO that I would run into. So I felt like at the bare minimum, if you’re not making me happy right now, how the hell am I supposed to sell this software to everybody else and grow and be where you are if I can’t see it for myself. So…

Baldeep (09:14) Yeah.

Ross (09:16) Yeah, yeah, yeah, that’s, that’s a, that’s actually a big thing too, just on like, on, like sales psychology, like being confident in your product, right? Like if you’re not confident in your product, it doesn’t really matter how good you are at sales, like it’s ethically, it’s going to tear you apart. And it’s going to be really, really hard for you to actually grow that type of business. If you feel like you’re just peddling some, some garbage, right? Yeah. Yeah. So, so looking forward into, into working with Service Bureau Accelerator now, are you, are you cool with like sharing a little bit of your results? Like what the kind of some of the numbers I’ve got some numbers here pulled up, but are you cool with like sharing some results, like revenue numbers, six figures, multiple six, like what, anything you want to share?

Baldeep (09:19) Yeah.

Ugonna (09:38) Absolutely.

Baldeep (09:38) Yeah.

Ugonna (09:59) So without revenue numbers, I will say I’m excited that I did reach up to, I’m almost touching that $1,000 number. I was like very shy of it this year. In between the years of me like trying to master all the trainings I learned, take the information that I know to apply it, I didn’t realize that I did multiply my growth last year, from last year to this year. So I appreciate that. I feel like I would not have done it had I not been offered the resources that we do have available to us, especially talking about sales and psychology. A lot of people do not, well, a lot of people talk about sales, a lot of people sleep on the psychology part. And that was the part that I needed the most out of you guys. And I love the fact that you all have offered it because yeah, I’ve been really, really interested in being able to, I guess maybe have a predictable sale, if we’ll call it that.

Baldeep (10:10) Though the tier, the thousand tier.

Baldeep (10:55) Yeah, it should be. You should know. You should know like, hey, one out of three, one out of two, one out of four, if you’re at 25%, you should close. All right?

Ross (10:56) It should be.

Ross (11:05) Yeah, yeah. It’ll get to the point too, when you’re talking with someone where you’re like, this person, like, you know, this is such a good fit, like I can save them money, I can help them grow. And then the challenge becomes like where it’s predictable, where like this customer should buy and then suddenly they disappear and then you’re following up and then that’s, that’s when it’ll throw you a little bit where you get, you get really confident and knowing your program, knowing your value proposition, being able to share that with a customer. They’re all lit up. They’re there. They’re pumped. They’re ready to go. And then they’re like, yeah, let me send it over. I’ve just got to do something or whatever. And then they disappear for awhile. That’s where it’ll test your ability to remove emotion out of it and just say okay. This is the process. Let me just follow up. I just got to stay consistent. That happens all the time. People will ghost us for two months. We’re like, thanks so much, you finally called me. I’ve been, I’ve been dealing with roadblocks. We don’t, we never know what’s happened on the other end. So you never assume, you just run the playbook, run the playbook and then you get those bonus ones close towards the end of the…

Ugonna (11:34) Right.

Ugonna (11:44) I know.

Baldeep (11:57) Yeah.

Baldeep (12:01) Especially the ones that you follow up with year after year. Ross actually just happened to close an unclosable. No, Charlie closed an unclosable the other day too, Charlie. We saw that cover and were like, how the fuck did you get that one done? Every year we speak to this dude, never buys, and all of a sudden, yeah. It’s the same script. It’s just…

Ross (12:08) Yeah. No, I, no, I closed, I closed that at the unclosable the other day. Yeah. Yes. Yes. And Charlie too. Yeah. Yeah, that’s right. Yeah. Years. People in our pipeline for years.

Ugonna (12:25) We need the script on that.

Ross (12:27) Yeah, it’s the same script.

Ugonna (12:29) It really is. So it was a new year, new response? That’s crazy.

Baldeep (12:31) You know.

Ross (12:34) No, it’s just, it’s just the follow-up. It’s just staying in. Well, like you said, with the emails, right? It’s like, it’s just there. It’s just always there. We’re always, we’re always in front of our customers. We’re always in front of them, whether it takes, you know, some people will see our ad, they’ll, they’ll click through, they’ll attend a webinar, they’ll get on a call and they’ll sign up. They’re like, this is perfect. This is exactly what I’ve been looking for. Boom. And the, you know, that sales cycle is like one week. We have a lot of people where it’s like three years where they get on a webinar, they book a call, they’re like, okay, I’ll think about it. There’s a follow-up call a couple months later when they’re ready for it and they can’t do it. And then that happens for two, three years. And then they finally sign up. Or some people they still haven’t yet, but we’re still gonna email them. We’ll still call them, you know.

Baldeep (12:35) Yeah, it’s the consistency like.

Ugonna (13:02) Yeah, no.

Baldeep (13:12) They may be watching this and wondering why.

Ross (13:19) There you go. Yeah, that’s it. So looking at, yeah, so I mean, like your numbers as well, I wanna talk about that too, because from like, you doubled, you more than doubled from last year to this year, year over year, like more than doubled. And that’s a really, really cool trend that we see. Like when people start to do that, which that’s why I’m kind of really excited to talk about this is because we see it happen consistently, where it’s like, when you kind of figure out, you get the process together, you double. Doubling again the next year becomes like it’s even easier to do. Not even easier. It’s just the same thing. You’re just kind of rinsing, repeating, right? You’re kind of figuring out the framework. And so I’m curious, like, what do you feel like contributed to that? Like, did you change anything in your approach? What’s been your strategy? Are you just selling software? Are you developing preparers more so now and then giving them that path that you kind of talked about early on? Like, what’s been your kind of playbook for that, for your growth?

Ugonna (13:19) Okay.

Baldeep (13:31) Year over year, yeah.

Ugonna (14:12) So in the recent last year from the beginning I did start off trying to make it like a value added software deal from the start of my business. Last year I think I mastered, I don’t want to say master, but I open my business to the idea of really serving the people who come in, like really zeroing into their pain points, trying to figure out if this is what they need, how do I come in and give it to them? Not only that, providing them an infrastructure that they can depend on where, you know, if you’re coming with me, you might not want to leave me because you don’t want to get cut off. So essentially, being a good steward of my EROs and the people under me allowed me to grow and multiply and also open in their minds some more leadership values and things that I’ve learned from you all, kind of just duplicating and giving it right on back to them. One thing that I loved realizing for myself that I struggled about it and then I realized if SBA could have me, why can’t I have them? Because in my mind nobody can have me, in my mind nobody can middleman me, nobody can, you know… If you all could do it, I had to see what exactly was going on in this business model to make me be able to achieve the same things and that’s what I zeroed in on. And like you said, to multiply once is one thing. I do definitely feel like I can do it again. So I’m happy about that.

Ross (15:28) Mm-hmm.

Ross (15:36) Yeah, yeah, no, definitely. Yeah.

Baldeep (15:37) Yeah, yeah, just be consistent. Be consistent on that, what got you there. A lot of the mistake a lot of people make is they try to do new shit every year. It’s like, and so once you have like, once you know, hey, this is what got me to 2X last year, all right, how do I improve on that and keep doing that and do that better?

Ugonna (15:45) Yeah, I agree.

Ross (15:54) Yeah, do more of it. Yeah, more of it faster, better. Yeah.

Ugonna (15:55) And that was definitely me. I was at the drawing board every year. And now I do feel like I have something that I can just rise from.

Baldeep (16:04) Mm-hmm, good.

Ross (16:04) Yeah, yeah, no, it’s awesome. So I love to ask a little bit more now on, I mean, you have mentioned a lot of like some of the stuff, the training content that you’ve gone through with like the sales, the mindset and things like that. Is there any other parts of our training program that kind of jumped out to you as like really, you know, big parts where like the light bulb was turning on a lot, where it just like really gave you a lot more momentum or strategy or tactics to help execute like is there anything that kind of jumped out in particular or just in general?

Ugonna (16:37) I feel like I expose my lack of common sense when I say just sell the software.

Ross (16:40) No, no, no, no, it’s when you come, you know, you don’t, you, you have no clue. It’s when people come as an ERO to a Service Bureau, they’re still thinking ERO and it takes a lot of time to be like, yeah, just sell the software. It’s new, yeah.

Ugonna (16:56) Yeah exactly, just sell the software. Also, I’m not sure if… I remember you all talked about it at the convention, so I’m not sure if it was actually on the trainings. But I know at the convention when you all talked about owning metrics, that was like a big old paradigm shift for me. Owning metrics and when you talk about the value engines, because I’m a person who likes automations and all that, when I saw the value engines and I know how I was talking in regards to business structure, fireworks once again. So yeah, those are two things in addition. I’m not sure if they are on the trainings yet. I might learn some, but…

Ross (17:19) Mm-hmm.

Ross (17:34) Nah, that’s the, that’s the elite. That’s the elite content. Yeah.

Baldeep (17:34) So, so that’s for the elite program. Yeah, that’s the elite content.

Ugonna (17:37) Okay, well yeah, the elite, I hope they better get in the club. It’s crazy, you know, the information is completely different, completely different. And I thought that it could not get any better.

Ross (17:40) Ha ha ha.

Ross (17:45) Yeah.

Baldeep (17:45) Yeah. Yeah. So, so that’s actually by design, right? So the way that Service Bureau Accelerator essentially is like, don’t, Elite’s a whole different element of it. So Service Bureau Accelerator for those of you guys watching, it’s how do you go and scale the Service Bureau model? And you could do, there’s people that do tens of thousands of products at this point now, or getting close to the 10,000 product mark. And it’s just the same framework. What Elite, Elite kind of came in as an idea a few years ago, where somebody, people were like, hey, I don’t really need to work on my offer anymore. Like I’m struggling with this. Like how do we help somebody go from a thousand products to 10,000, even though you don’t need Elite for that, the conversation as it being more about, all right, well, let’s focus on how do you build your teams? How do you operate your business? Like how do you take a six figure business to a seven figure business and beyond, right? So like the conversations in Elite are a lot different. You’re referencing the Elite day at the convention where it wasn’t, you notice it wasn’t everybody that was at the convention. It was a smaller group. So yeah, and that’s…

Ugonna (18:49) Yeah.

Ugonna (18:53) I feel like the information that you all gave in the Elite portion of the convention definitely was multiplying information. I might have maybe, the other stuff might have went above my head or I might have said, you know, I’m not gonna go ahead and do all the trainings. But when you all talked about everything you all talked about there, it gave me so much more focus on, I’ve done a lot of work since the convention because I guess I worked backwards concerning the information that you all gave me. So…

Ross (19:18) Yeah.

Baldeep (19:23) Hahaha.

Ross (19:23) Yeah, but, but, but I mean, look, it’s like sometimes it’s and the reason why we talked about a lot of that stuff like we didn’t, we didn’t go as like as, as granular as we, as obviously with time constraints, like there’s a lot of things that we wanted to kind of do. And it was more of like, let’s, let’s just open your mind to these ideas and to these kind of concepts and systems. Right. And I know for myself personally, like I always think back to this one mastermind event that I was at. By the way, anyone listening, if you’re not going to masterminds, if you’re not investing in yourself and your growth, like you might stay stuck for many, many years. So the more you invest in yourself, the faster you can learn and grow. And that just applies with all areas of life. But I always think back to this one mastermind event that we went to where it talked about numbers and numbers compounding in your business through conversion metrics, through email delivery, increasing to open rate, increasing to clicks, increasing to registrations, increasing to show, increasing. And if you make these little adjustments to 3% here and there, by the time it goes through the entire process, you can double your results. And I just remember seeing that one concept and it like just blew my mind open. I was like, holy shit, that’s the coolest thing I’ve ever heard. And so that’s what we want to do with Elite as well, especially what we did at the convention day where it’s like, let’s start blowing your minds about like all these different things and like the next stages, because it’s going to start that, that engine going, right? It’s going to start those gears turning where you’re like, how do I start kind of doing these things? And it just exposes a whole other level to it. Because business never really ends. A lot of people think like, oh, I’ll get here. I’ll be happy. It’s like, no, no, no. Now you got a team. Now you got other problems, right? There’s always new problems that you got to smile and show up to solve. And that’s what entrepreneurship is. But there’s just different, different types of problems that you that you end up having. So we wanted to kind of show, hey, here’s and that’s what again, Elite’s about. There’s new problems when you’re growing, when you’re doing, you know, 1000, 2000, 10,000 bank products, there’s different problems that you’re now gonna have in your business and here’s how what we’ve done to kind of solve those problems for ourselves and we just kind of teach that as well. Yeah.

Ugonna (19:23) Right. Right.

Ugonna (20:56) Right. Right.

Baldeep (21:23) Especially, you know, probably next year, there’ll be more info on helping you organize all the payouts to all your EROs. We already give you some of it, but maybe we can help you a bit more.

Ugonna (21:32) Right.

Ugonna (21:37) I love it.

Ross (21:39) Yeah. Awesome. So my last kind of section I always like to ask about is support. Do you want to share a little bit about your experience getting support with us? And I don’t necessarily mean like the tech support in the software, but our actual SBA support platform where you go to open a ticket, get an EFIN unlocked, questions about Service Bureau, all that kind of stuff. What’s been your experience using our support platform?

Baldeep (21:39) Yeah.

Baldeep (21:58) Oh, she never uses our support.

Ugonna (22:02) I always use y’all support. Now I love the fact that I can get in there and I ask a question. I can get a response for like within an hour. You all are better than Chick-fil-A. I’m trying to see who else. Who could I compare y’all to? The service is amazing. It’s amazing, better than Drake software. Y’all support is literally better than that. People reach out on time, quickly. Not only that, I love when you all actually take the time out out of everybody that you have, who has access to you, to actually call and answer my question. It makes me feel like the things that are important to me are also important to you all as well, which I definitely do love. And then I guess it’s an automation. You all have me a system where they keep on saying, did we answer you? Do you, do we answer your question? Do you have any more to say? I don’t know. Did that follow up email that I never reply to. I love it. I love it because it makes me think, you know what else do I have to say and I feel like you all are trying to anticipate my needs. So I appreciate it. I love the support part of SBA.

Baldeep (22:04) You know.

Baldeep (22:14) Oooooh.

Ross (22:15) Ooh, support, support better than Chick-fil-A. That’s the clip there.

Baldeep (22:55) Yeah.

Baldeep (23:08) Yeah, that part is automated. There’s a couple of reminders making sure. One of the reasons, so it wasn’t initially, one of the reasons, like, I don’t know, maybe it’s a problem with me, but one of the reasons why I wanted to make sure it did that was like, and even sometimes the follow-up phone call even after is because, I don’t know, people are fucking weird with their emails. Sometimes they don’t see them. So I’m like, well, how do we make sure they see it? Right? And it’s just a kind of a problem that I have that we made sure that that follow-up, at least to close it out. Like, hey, if we answer your question, it’s going to finally close after like three or four follow-ups. Because you never respond to them.

Ross (23:08) Awesome.

Ugonna (23:10) I know.

Ugonna (23:44) You know.

Ross (23:46) I just always want to make sure. So one of my, actually I’ve got two questions for you and then Baldeep’s got one to kind of wrap up the call. But looking into next year, right? I mean, we’re coming up towards the tail end. We’re recording now like end of September. So we’re in the tail end of this season. But for next year, what’s something that you’re most excited about for your Service Bureau business moving into next year?

Baldeep (23:48) Yeah, yep.

Ugonna (24:17) One thing that I’m most excited about for my Service Bureau business is building, instead of just focusing on building wider, I am focusing on building deeper. I do care about developing the EROs that are under me and I finally do. Well, I have finally made the vision plain. The strategies or the things that I know work that are concrete and solidified and not reinvented. I finally made it plain and I’ve been able to give it out to my EROs. So I’m most excited about them just actually taking the information and applying that information because I have changed my business into a funnel for tax pros and EROs and I’ve changed my EROs businesses into funnels for even more tax pros and EROs. So I just wanted to continue being a business that grows on itself and that’s the direction that it’s going.

Ross (25:05) Nice, nice. I love it. I love that. I love what you said there about not being as, as not growing your business wider, but growing it deeper. And that like for if I can try to like translate that into like some simple terms a lot of, and I see this a lot happens a lot even in our program. But you know, we’ll go through the offers exercise and people are like, well, here’s a program for preparers. Here’s a program for EROs. Here’s a program for resellers and I want to build a Service Bureau and it’s like that’s building your business wide where you’re like, you’re trying to, you’re trying to blanket the whole industry and it’s very very hard to do that to take that really wide approach where you’re just trying to build out where you have, try to have like a product for every single person versus focusing really deeply on one kind of type of your ideal customer, your main program, and just building deep as in like increasing value at every opportunity and just developing it better and better and just make your program the best fricking thing in the industry that will attract more and more customers. And it’s also gonna help you streamline your business more efficiently because now you’re really just focused on one thing. You’re just really building that depth and then you can bring in team members to replace you in certain areas of the business because it’s not 40 different programs, right? It’s you’re really, really honing in on one thing. So I love that.

Baldeep (25:40) Sorry.

Ugonna (26:24) That was actually another training that you did that actually inspired me to find me liking on my business as well. Like you said, everybody’s focusing in on all parts of the tax industry. When I came into the training and you were explaining that that one day, I think my business also grew from the fact that I got to focus my energy in one place instead of, you know, on this day I’m selling to the EROs. On this day I want preparers and EROs. It was always all over the place. So yeah, now my message, my emails, everything is consistent and predictable because I’m serving one audience.

Ross (26:45) Yeah.

Ross (26:55) Exactly. And you only have one campaign to work on. You don’t have like 20 different campaigns. Yeah, it’s. Yeah, did you see? Do you see the video I recorded in the Facebook group as well? It was like focus on one thing. It was, I record, it was like a few weeks ago. I posted there, there’s…

Baldeep (26:56) Yep.

Ugonna (26:58) Exactly. It’s always the same deal. Yeah, let’s, yeah, it’s much easier.

Ugonna (27:10) I have to see it, but I know it’s you. When you say that all I remember is your face because I get the message from you, focus on one thing, bring it down to one offer and I was like that does make sense. I am all over the place. So it was good to realize.

Ross (27:22) Awesome, awesome. Good to hear. And my final question for you, any feedback or comments that you would like to give or like to share with anyone who’s possibly looking at joining Service Bureau Accelerator?

Baldeep (27:23) Yeah.

Ugonna (27:37) Any feedback? The feedback that I have for anybody joining Service Bureau Accelerator is to take advantage of all the resources and the tools that you have available to you because literally you won’t get it anywhere else. Anywhere else and you might think that you might be chasing an end goal, a profit goal and you might even think you know what, let me go pay somebody thousands and thousands and thousands of dollars to get me there and literally all of the tools and all the information is within the portal. So I would say to just go ahead and tap into what’s available to you because they made it available to you.

Baldeep (28:17) Awesome. Now, one final thing from me. So we’re gonna, to the millions watching at home, they’re watching this and they’re like, hey, I wanna work with you. How do they get in touch with you?

Ross (28:17) Awesome. Love it.

Ugonna (28:29) If you want to work with me, you can get in touch with me at Virtual Tax Boss Academy on Instagram. You can search me on Facebook at Virtual Tax Boss Academy. All the same backslash. And then you can also access my website at virtualtaxboss.com.

Baldeep (28:47) Ooh, all right, awesome. Well, we’ll go ahead and wrap it up. Thanks for being here. We’ll catch everyone on the next one.

Ross (28:49) Love it.

Ross (28:54) All right, thank you.